All business owners could agree that finding new clients is the life blood of their business..

Having said that when the economy spins the wrong way and times get harder, this is when excellent customer retention tactics can help businesses survive the storms.

An great way of enforcing the high quality of the customer relationship is to put on corporate activities.

Corporate golf days are good examples of such events and the personalised golf gifts such as personalised golf balls that a business gives out to the invited clients can be personalised in a way that resonates with the business ideals. And it is those ideals that the company hopes can preserve these important people tighter to the fold very well into the future.

So where does one begin setting up these events?

The most important step is for your business to truly understand your customers. Look at your existing customer base and extract out the features and attributes you consider makes them repeat customers. It is advisable to invest time and effort into getting and maintaining 5 good loyal customers rather than 10 not so profitable customers.

Once you have decided on the way to segment your customer base you are advised to test how running events work for your bottom line. Testing is very important in sales, this is no different.