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Ten Tips for Finding the Perfect Small Business SEO Packages

Filed under: Uncategorized — emitaliablog
Posted on August 9, 2010 @ 1:42 pm
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Most businesses with an online presence are aware of Search Engine Optimization, and understand that they need to market their business. Sadly, as anybody who has searched for small business SEO packages online knows, there is a bewildering array of options available, with various companies offering the earth at a low price.

How do you navigate this minefield and find an SEO package that works. Here are ten tips that will guide you towards making the right decision in finding an Small Business SEO Package that will help your business to thrive.

Geography – Local vs International

Business needs vary and some businesses, such as online retailers, want to reach the maximum possible target audience. Other businesses want to concentrate upon their local area – a dog groomer in Glasgow does not need to attract traffic from Portsmouth! A good SEO package will concentrate upon your needs and focus your marketing campaign accordingly

Target Audience

Many people assume that SEO is some esoteric art that only a few individuals understand. In fact, while techniques may differ, the basic principles of marketing online are no different than ‘old school’ real world marketing. One of the most important aspects is knowing your audience; a site selling mobile phone accessories to teenagers needs a different approach than a site selling life insurance to self-employed professionals.

Avoid a one-size-fits all package and look for one that can be tailored to your needs, ensuring that your information is put in front of the right people. For example, using social sites, such as FaceBook, is great for attracting teenagers. It is a waste of time and effort if you want an older audience.

High traffic and High Quality

A good SEO package will take into account the exact needs of your site. Some businesses prefer attracting lots of traffic to their site, whereas others prefer high quality, targeting individuals who are very likely to buy. A professional SEO company will work with you to develop a plan that suits the exact needs of your business, repaying your investment many times over.

New Site, Old Site

Whether your site is old or new, you need an SEO package that will evolve to meet changing conditions. Search engines constantly change their methods in an attempt to refine and improve services, and what worked last year may not work now, so knowing how to constantly modify your site is crucial.

For example, older sites often heavily rely upon interactive content, media applications, and elaborate flash animations. Currently, search engines look for fast loading pages, so successful sites are having to change their approach.

On Page and Off Page

An SEO package will include excellent methods for boosting you up the search engines but beware of any company that does not promote on page SEO methods. This is at the core of any strategy, and you need to make sure that your content is search engine friendly before starting the marketing campaign.

A reputable SEO company will show you how to use keywords and other simple optimization techniques, tweaking your website for maximum search engine visibility. Once this complete, you can start to use off page promotion techniques to attract potential clients.

Quality vs Quantity

Over the past few years, fuelled by the proliferation of Made for Adsense sites, marketers have cluttered up the search engines with content thin sites, containing poorly written copy and little substance. This method relied upon syndicating thousands of poorly written articles, often generated by article spinning software.

Thankfully, this method is dying, and search engines increasingly look for rich content and useful information. Avoid any SEO companies that suggest this strategy, and look for an SEO company that promotes quality over quantity, helping you to develop rich content.

The other great advantage of promoting good content online is that it automatically creates trust. If you give potential clients a good experience, they are much more likely to trust you and buy. Ultimately, your content is for people, not machines, yet too many marketers forget this simple principle.

Site Structure

An SEO package is about more than publicity, and a good company understands the mechanics of website structure and knows how to design your site for maximum advantage. For example, they will show you how to use internal links and navigation to improve the visibility of your site to the search engines.

Cost

As with any marketing campaign, cost is a misnomer; you can look for the bottom line and go for the cheapest option, but an off the shelf approach rarely works. You want value for money, not cheap, and you need to ensure that your chosen package makes a great return on your investment. An individually tailored package, targeting the right areas, is far more likely to succeed.

Ongoing Care

Too many bargain basement SEO packages are ‘one-hit wonders,’ publicizing your site in a burst of activity before forgetting that you exist. This often has a short-term effect, but your site will slowly and surely sink down the rankings over time.

Your competitors are constantly refreshing their approach to suit a rapidly changing market and, if you do not keep up, you risk being left behind. In fact, with a package that develops and grows with your business, you can begin to outcompete competitors and, as we all know, that is the true bottom line.

Experience

As you can imagine, the SEO business has attracted many people who think that having a flashy SEO website makes you a professional. In fact, a good SEO company has years of experience and understands the workings of the internet.

As with any business transaction, you should perform your due diligence and ask for examples of success, rather than allow yourself to be swayed by glowing testimonials on a website; let’s face it; anyone can sit down and churn out ten testimonials from ‘customers.’ A reputable, success-driven SEO company will be delighted to show you real evidence of success.

Small Business Packages – The Future

Hopefully, this guide has cleared up some of the things you should be looking for in an SEO package. Ultimately, you will be investing a lot of money into your online marketing strategy, so you need to make sure that your money is well spent. Navigating the range of options online is extremely difficult, so using these ten tips for finding Small Business SEO Packages will help you to find the perfect option.




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